Come to Camp

Local News Camp · Durham
Come to Camp!

A unique experience for courageous, ambitious local news leaders. Together, we will get stuff done, have fun, and leave inspired to crush 2027.

Join us for three days in Durham, NC to build your local news business.

October 14–16, 2026Durham, NC
Come to Camp →

Supported by

The Lenfest Institute for Journalism

Meet your Camp partners

NewspackBlueLena

Meet your Camp Sponsors

DNNRUpContentBroadstreetNorth Carolina Local News Lab Fund
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Get Stuff Done · Have Fun · Leave Inspired✦
Why Camp?

Why you'll love Local News Camp.

01

The experience.

Camp is designed to be more collaborative, hands-on, and, frankly, human. We've designed every aspect of the gathering—from workshops and campfires to meals and informal conversations—to help local news leaders make better decisions.

02

Get the big things right.

We need to get the big business decisions right. To do that, you'll focus on the biggest, toughest challenges in the local news business.

03

Everybody's in this canoe

You'll talk, work, and explore with leaders who get things done: publishers, editors, CMOs, audience directors, product leaders, and analytics mavens. Attendance is capped to preserve depth, connection, and meaningful exchange.

Outcomes

Crush your 2027 plan.

Participants leave with ideas and relationships that feed directly back into their organizations, including a clear plan for the five trends shaping local news next year.

Come to Camp →
  • 01Building world-class news products.
  • 02Making money with video
  • 03Becoming a marketing machine
  • 04Putting AI to work (for real)
  • 05Making the sale to advertisers and philanthropy
  • + so much more.
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Three days in Durham

Schedule of events.

Wednesday
October 14
Special event · BlueLena & Newspack registrants only
BlueLena + Newspack Summit
11:30 AM – 6 PM
  • 11:30 AM · Doors open
  • 12:00 PM · Program begins — lunch is included

What's the future of some of local news' most widely-used and effective tools? Get the inside story from Newspack and BlueLena during this immersive gathering.

Bay 7 · 320 Blackwell St, Durham, NC 27701
Boxcar Bar + Arcade in Durham
Open to all Camp-ers
Camp Kickoff Party
6 PM – 8 PM

Boxcar. Pizza. Party. Two hundred people who immediately feel like they've found their people, because they have. We'll have drinks, pizza, and arcade tokens for you to challenge your new Camp bestie at pop-a-shot.

Boxcar Bar + Arcade · 621 Foster St, Durham, NC 27701
Thursday
October 15
  • Doors open · 8 AM

    Coffee, breakfast, and the start of the main programming day.

Local News Camp MC
Candice Fortman
Candice Fortman
Executive in Residence, Blue Engine Collaborative

You know Candice from Outlier Media, the JSK Fellowship, the LION Awards (IYKYK) — and now you get all of her love, smarts and laughter as the MC of Local News Camp. She'll be our guide to a fantastic time in Durham, on stage and elsewhere.

Opening

Welcome & kickoff

Doors open 8 a.m. · Program begins 8:45 a.m.

Come in and get acquainted with all of your camp adventures for the day.

Keynote conversation

AI for the local news business

9 a.m.

Our keynote conversation and Q&A with Axios CEO Jim VandeHei.

Jim VandeHei
Jim VandeHei
CEO, Axios
Discussion

AI in practice

9:45 a.m.

Understand how publishers are putting AI into practice right now to help them build their business.

Discussion

Building world-class products

10:30 a.m.

You probably don't need another newsletter, but you probably do need a dinner, or a local news holding company, or a different way of approaching your journalism. Go deep on what fantastic local news products could be.

Discussion

The year you actually make money with video

11 a.m.

The title says it all. Get the details about how to actually make money with your video strategy.

Discussion

Expansion

11:30 a.m.

Expansion — whether into new markets or new products — is a massive opportunity for local news organizations. Hear from leaders on how to size up an opportunity and how to go for it.

PJ Browning
PJ Browning
Publisher, Post & Courier
Break

Lunch

12 p.m. – 1 p.m.

Networking lunch with your fellow campers.

Provocateur

How to do elite marketing on a local budget

1 p.m.

What does elite local news marketing look like on a budget? Matt McGarry breaks down how he'd attack building a local news marketing plan.

Discussion

We. Need. More. Marketing.

1:20 p.m.

Spending 1% or less on growth isn't going to cut it. Hear from the people who are investing and winning with bold marketing strategies.

Discussion

Your new creator strategy

1:50 p.m.

If you're not working with creators, as Liz Kelly Nelson famously put it at our Business of Local event last year, you're actively choosing a smaller audience. But the way you work with creators is going to vary a lot across different organizations. We're bringing together some folks who have done a lot in this space to explore different ways you can thrive, working with some of the best storytellers on the internet.

Suzanne Perron
Suzanne Perron(Moderator)
Google News Initiative
Discussion

Making the sale for local news

2:10 p.m.

We need to sell to more people—sponsors, funders, stakeholders, and our staff—than ever. Here are some folks making that sale happen, to help you see how to make the pitch for local news even sharper.

Session

Wrap-up

2:40 p.m.

We'll close out the day together before heading out into Durham.

Field trips

Visit incredible local businesses

3 p.m. – 5 p.m.

Book your seat to visit incredible local businesses that will help you see yours in a different way.Durham Bulls Athletic Park at duskDurham Bulls logoThe Durham BullsEnjoy an interview with the Bulls' top brass about how they sell season tickets, sponsorships, and manage relationships in the local community before getting a tour of the iconic stadium (walking distance from the base of the venue).The Scrap Exchange in DurhamThe Scrap Exchange logoScrap ExchangeUnderstand how a nonprofit that refurbishes furniture and turns scrap into art has grown to own a shopping center that's become a platform for causes, small businesses, and community services that make an enormous impact in the life of many in Durham. Then join the Scrap Exchange team for a trophy-making craft activity.

Local News Dinner Club

6 p.m. – 10 p.m.

Sign up to get matched with fellow campers for a bespoke dinner in downtown Durham and experience the power of IRL connection and the DNNR service in action! The price of admission gets you a nightcap at a secret location with the whole Camp after dinner.

How it works
  1. 1Sign up and pay a small fee to be matched with other Camp-ers.
  2. 2Meet your group (revealed upon arrival) at fantastic restaurants around downtown Durham.
  3. 3All Dinner Club attendees meet up for a nightcap at a secret location hosted by DNNR — where your drinks are on us.
Friday
October 16
Event space at 21c Museum Hotel Durham
Location · 21c Museum Hotel Durham · 111 N Corcoran St, Durham, NC 27701
  • 8:00 – 9:00 AM
    Breakfast!

    Enjoy a breakfast where you can catch up with your fellow Campers.

  • 9:00 – 11:30 AM
    Campfires!

    Your time to get to work. Here are the three ways we hope you'll spend the morning:

    1. 1. Get to work.

      Sit down and spend some time thinking about how to put what you heard yesterday into action.

    2. 2. Join a campfire conversation.

      We'll host structured conversations around the following topics.

      Make some ugly ads
      TJ Larkin
      TJ Larkin
      Founder, Local Media HQ
      Go deep on video monetization with Local News International
      How to Vibe Code for Visionary Leaders and Publishers in 30 Minutes
      AI for analytics
      How to run an incredible DNNR party
      Talk marketing with CMOs
      How to gather better with innovative events
    3. 3. Sit down with someone you'd love to meet.

      Book some time with our speakers or your new colleagues for some quality time together.

  • 11:30 AM – Noon
    Camp wrap-up and departure

    See you next year!

Speakers

Meet your Camp Guides.

Keynote
Jim VandeHei
Jim VandeHei
CEO, Axios
Ned Berke
Ned Berke
Co-Founder and Chief Strategy Officer, BlueLena
TJ Larkin
TJ Larkin
Founder, Local Media HQ
PJ Browning
PJ Browning
Publisher, Post & Courier
Suzanne Perron
Suzanne Perron
Google News Initiative
More to come

Additional speakers and session leaders announced soon.

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Can you prove it?

People love Blue Engine events.

Maybe the most valuable event I've attended in the past five years.

It was a nonstop learning experience, surrounded by other passionate local news leaders and market players.

I had so many great takeaways. It was refreshing to attend a conference focused on revenue generators for for-profit orgs!

I left with a lot of action steps that didn't feel overwhelming, because I had already started to put them in motion before leaving.

For You?

Are you a Camp kind of person?

If you have the courage to build an amazing local news business and the ambition to believe it can actually be done, we want you at Camp.

If you believe you'll better understand where to go next in conversation with other brilliant people who don't take themselves too seriously, we want you at Camp.

If you think your 2027 plan will be better with input from dozens of other people on the same journey, we want you at Camp.

You'll leave with unrivaled practical inspiration for your business, a head start on implementing it thanks to experts including Blue Engine coaches, and you'll have a ton of fun with your courageous, ambitious peers.

Buy a ticket →

We're eager to answer your questions. Just email us at Hello@BlueEngineCollaborative.com.

Scenes from Camp

Have fun getting things done.

Real conversations. Long dinners. Working sessions that go somewhere. Camp is hundreds of small moments that add up to a different way of running your business.

Camper laughing during dinner conversation
Two campers in animated conversation over wine
Camper waving and smiling during a working session
Three attendees deep in discussion at the bar
Small group collaborating on laptops
Campers chatting at a lively bar
Group of attendees networking with drinks
Outdoor patio conversation between campers
200+
Operators in the room
3
Days, no fluff
1
Canoe
Come to Camp →
Sponsors

Meet our incredible sponsors.

Presented by
The Lenfest Institute for Journalism
Supported by
Newspack sponsor logo
BlueLena sponsor logo
Camp Supporters
DNNR sponsor logo
UpContent sponsor logo
Broadstreet sponsor logo
North Carolina Local News Lab Fund sponsor logo
Hosted in Durham, NC
Hosted In

Durham, NC

Wed Oct 14, 6:00 PM to Fri Oct 16, 12:00 PM
Come to Camp →
Get Your Ticket

Come to Camp.

October 14–16, 2026 · Durham, NC · Capped attendance.

Where to stay

Stay close to Bay 7.

Every one of these hotels is a short walk or quick ride from Bay 7 and our other Camp venues.

The Aloft Durham Downtown
Aloft Durham Downtown

Our original Camp room block at $229 per night — about a five-minute walk to Bay 7 — is now fully booked. Try one of the nearby hotels above.

Sold out
FAQ

Questions?

Wednesday, October 14, 2026 at 6:00 PM through Friday, October 16, 2026 at 12:00 PM. Durham, NC.